Sales Growth
Sell on Price, Lose on Price! Don't be a Loser.
Does your organization consistently struggle with sales being lead or defaulted to price-based selling? Does your team lack the confidence to bring real value to the table and win business when not the cheapest option? Salespeople of all types, regardless of what you are selling, often struggle to sell on value over cost. Obviously, no one wants to hear, "I chose 'X' because they were cheaper." Price will always play a role in the equation of value and decision-making. The key is to control how large a role it plays and offer more value than just being the lowest cost provider.
Keith Sampson has been signing up new business for more than 20 years based on value, even during the pandemic and other difficult economic times. How? His sales tactics and techniques consistently showcase the value of a particular product or service over its cost. During this session, Keith will take attendees through specific sales and marketing tactics that will help them close more accounts, even when they aren't giving their products or services away for free or at a discount.
- Expected Action Items
- Reevaluate where "price" enters the training of sales teams
- Develop value in every product or service
- New perspective of why a purchase happens
- Gain a clear equation on value
Selling with a Customer-Service Mindset
Have you heard this, "Sales departments and Service departments don't get along." or "Sales people don't make good service people." Does this sound familiar in your organization? Keith Sampson will make you think twice about accepting this as the status quo. Great sales people put their clients' needs first, just like great service representatives. Learning how to blend the two in order that when a sale takes place, it is set up for a long relationship is an art form. Participants will learn how to increase their sales production by selling with longevity in mind and in the process become a valuable, badass unicorn in their industry.
- Expected Action Items
- Develop a customer-service sales approach
- Sell beyond the moment
- Set up company success for the long term
- Drive the referral-based growth of your business